Waddy jewellery has released an iconic natural beauty in Hong Kong Jewellery & Gems Fair, September 2012.
Waddy Jewellery unveiled a new brand identity, which focuses on the beauty of nature, it has adopted the theme of “running water” to symbolize nature’s source of fertility, renewal and pure beauty. We are like a flowing river, one that never stops running out of fresh creative concepts to innovative designs and to ingenious craftsmanship, satisfying the diverse needs of our clients.
Nature reminds us of importance of “Balance”, harmoniously blending aesthetic and craftsmanship, colours and materials, with price and quality. This state of “Balance” immensely reflects on Waddy’s product perfection and marks ourFall 2012-13 collections.
Our new collection revives the use of fresh colours and innovative materials to merge the latest fashion and styles in jewels.It sheds new light on the sweet candy palette gemstones jewellery for ladies stacking rings, made of the latest precious metal -palladium or classic karat gold. http://youtu.be/kTUUrp6JEPU
The neon shades are the other key colour messages to create a fantastical realm - the advanced technology - nanoceramic e-coating™ plays essential roles to cross the new bright pigments in - red, brown, yellow and champagne over fine Jewellery with environmental friendly process.
Showcasing Waddy’s design creditability and high-end stone setting skills, Waddy’s design team is honored to receive the second and third prizes from the Awards of Buyer Favorites Design Competition in 2012 for three marvelous Jewellery pieces, which were inspired by the themes from “Lombardy Passion”- a sultry dancing, to “Nature’s harmony” – a dynamic four season beauty, and to a contemporary design incorporated with traditional workmanship skills -“Knot”.
Standing strong in a leadership position of providing modern luxury jewellery and excellent products to every brand owners, Waddy strives to offer you distinguished products and services, supported by our well-developed factory, professional staff, noble designs and exquisite craftsmanship, with extensive sales and marketing support.
Waddy Jewellery Company Limited talked to Hong Kong Economic Time in March 2012, about the growing potential of emerging jewellery markets, one of the most notable markets today is Russia. Russia has gained investor confidence and become a big luxurious market after China and India. It is inevitable the uncertain business environment in Europe due to credit issues had given a hand to push companies to search other new market expansion and exploit economic scales.
Waddy entered to the Russian market since 2007 and managed to develop and grow different product collections at various price points, to fulfill requirements and need arisen in different Russian market segments. In Russia, the jewellery market is far from mature when compares with Europe and North America; products with simpler designs and lighter gold, smaller or less stones and/or diamonds and price point in the range of US$50 to US$100 can by far find a lot of demand in Russia, especially in Moscow and St. Petersburg where most of the import jewellery products are dispersed into the Russian market. The sheer size of this market provides a perfect training ground for new recruits in the Waddy factory in China and also become an important part of our success story.
Leading Jewellery Companies and VTC (Vocational Training Council) joined hands to uplift the standards and innovation of industry professionals. Enhanced training programs provide to employees, new comers and youngsters, strengthening their essential skills. Mr. Wong, Waddy’s Chairman is the convener of the academic research group.